A 26-year-old has yet again sent young girls all over the world into a frenzy with her viral strawberry makeup trend, and if you are a fashion enthusiast there is a very probable chance that you already know all about it. Credited for some of the most beloved fashion trends today, Hailey Bieber’s recent posts on Instagram have translated into almost everyone’s go-to makeup looks, which is a perfect blend of sunkissed glossy and glazed-doughnut skin - something that has never really been done before.
This has taken place merely two years after her Met Gala appearance which left social media in a buzz, and her glazed doughnut nails becoming the most popular beauty trend of 2022. A minimalist manicure showcasing the innate sheen of your nails caught on the internet in no time. Simplistic yet adjustable, this trend truly engulfed the world of beauty. From her skincare routine to her iconic short hair, the list is truly never-ending.
A true advocate of the “less is more” ideology, this young founder of Rhode Beauty - a phenomenally successful skincare brand - has dissuaded women from falling for highly unrealistic beauty standards to a sense of style that is way more personal and resonates with each individual in a distinctive and special way.
Sophia Richie's “clean girl aesthetic” has unquestionably begun from the original ‘It girl’ Hailey herself. An all-encompassing look, it includes glowy skin, a hint of pink blush, glossy lips, slicked-back bun, gold hoops, tote bags, and a classy pair of sunnies. Highly glazed skin and laminated brows also can’t be excluded while discussing Hailey’s style. While trends are ever-changing in this day and age, there has been an evident shift in the beauty industry with simplistic and modest beauty trends creeping their way into every category- hair, makeup, nails, brows.
Her style is undoubtedly distinctive and ideal for everyday wear. Be it oversized blazers or monochromatic looks Beiber sets trends while retaining a feeling of individuality because of her effortless edge in every ensemble.
She has undoubtedly mastered the art of street style and demonstrated the power of basics. A white t-shirt, denims and classic white sneakers often form the base of her wardrobe allowing her to experiment with outerwear and accessories. She has remarkably capitalized on a laid-back vibe while not making her looks seem lazy.
Although a trendsetter and a fashion icon, she has not managed to stay devoid of criticism and controversy in the media.
Let's not forget that earlier this very year, the same woman was accused of mocking another celebrity which quite literally took the internet by storm. A simple video escalated to the extent where her whole marriage was questioned as being fake. The Internet Vs. Hailey Bieber dominated almost everyone’s TikTok feeds, engrossing fans for months - another example that accurately complimented the stereotype of the “other woman” always being blamed rather than the man himself. The stakes are also much higher when the audience is largely a generation who are impacted severely by pop culture and media. The unfortunate reality is that women being pitted against one another is a trap that feminists also often fall for.
Moreover, it is bizarre to notice drama as such happening at the same time as the “girl’s girl” trend on TikTok continues. We are on one side learning to recognize the enriching power of female friendships and relationships but on the other hand, are completely invested in spreading toxic femininity.
When fan bases turn into little more than armies, even the typical entertainment consumer finds themselves sucked into the fray and forced to take sides in matters that don't concern them in any way.
This has aroused a much-needed question in our lives as to whether we are just inhabiting a world where content and media are paramount, far away from the real picture.
You can credit the fame of the men in her life, but you cannot ignore the fact that Hailey has single-handedly transformed the beauty industry by focussing less on covering ourselves up and letting our features glow.
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